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Dark Side


Time is running out?

No!  At New Lord we take our time to craft our collections, for this reason we know how precious the time is. We suggest you to take you time, or at least, to take just the Dark Side of it.


Dark Side

Dark Side is the first collection for demanding people who are always looking for cutting edge tecnology.

Dark Side is the first collection with a 100% carbon fiber body and Swiss top precision mechanism.


Once upon a day a group of Italian entrepreneurs, manufacturers and designers on the Lake Como joined together their forces.


They setted up NewLord in Lecco, and inspired by the beauty of those places started designing the first collections.


They created the New Lord unique style, a mix of luxury, technology, innovation with an eye on the future.